This is a concept project brought about by fun challenge my friends have every year to see who is the best average athletic man through a series of running challenges. They had been doing it for years before I was brought in as a spectator to the event. After my first year, I decided to take it upon myself to challenge what this event could be and maybe expand its potential.
I would love expand this event outside of my friends and create a Baltimore citywide community event that could raise awareness for different health issues.
Inspiration
Olympic Color Palette
Secondary Logo
Branding Assets
Branding In Action
