As part of a collaborative agency team, I helped bring Nubeqa, a prostate cancer brand, to life across a wide range of touchpoints for both U.S. and Global markets. My work spanned branded and unbranded creative, from web and social experiences to print pieces such as brochures and logo applications, designed for healthcare professionals and client audiences. Working within a highly regulated space, I partnered closely with strategists, copywriters, and account teams to translate complex clinical information into clear, thoughtful, and human-centered design, ensuring every execution remained cohesive, compliant, and true to the brand’s voice.
Thank You, Doctor Site
I collaborated with the creative team to redesign the Nubeqa Thank You, Doctor webpage, creating a streamlined, patient-friendly experience that allows users to send a personalized thank-you card to their doctor in just a few clicks. Each card was thoughtfully designed with custom artwork and messaging, combining ease of use with a warm, human touch while staying aligned with the brand’s visual identity.
Expert Voices Logo & Site
For Nubeqa, I designed a logo lockup for a new website page spotlighting expert voices in prostate cancer. The lockup was created to feel credible and approachable, reinforcing trust while aligning with the brand’s identity, and supports a resource hub designed to provide valuable insights for both patients and healthcare professionals.
Now Approved Logo
I designed a new logo lockup for Nubeqa’s newly approved indication, emphasizing the “Now Approved” message to support the launch in mid-2025. Created as a primary visual focus, the lockup was designed for prominent placement across the website and multiple digital touchpoints, serving as a key branding element during the first three months of the launch.
Global Campaign Concepting
I collaborated with my copy partner and the broader creative team to help connect and develop ideas for Nubeqa’s new global campaign, launched in mid-2025. Through early concepting and visual exploration, I contributed ideas that helped inspire creative that advanced to the final rounds, supporting the development of a cohesive and impactful campaign aligned with the brand’s global strategy.
